The Full Story
Skims
For my project, I decided to create ads on the company Skims. Skims has always contained a very neutral color scheme and they recently added a color to make their clothing and advertisements pop. Skims also has very frequent drops of new collections which is why I based my advertisements on their most recent drops and items.
Billboard
I chose to create a billboard and have Kim Kardashian on it because most people know who she is and would be more inclined to look at the billboard than it being a random person promoting Skims. I would have this billboard in major cities like NYC, DC, Chicago, LA, Miami, etc. I would also put this billboard around the college campus because the target audience is a younger crowd.
Instagram Story
On instagram, I made an instagram story with one of the models showing a new item in the drop. I made the Instagram story interactive so Skims would be able to see their engagement with the drop. I chose to put this on instagram because they have over five million followers that would be able to see it and they keep a very active Instagram. In both posts, I kept the colors very neutral, white, black and beige with a pop of color which in my case was pink because that is the theme Skims does. I chose my typography to be bold so it shows importance and urgency to buy the products before they sell out.
